Civic CEO Vinny Lingham isn’t someone you’d be likely to identify as quiet.
Yet, since its launch in January, the outspoken founder of the Palo Alto identity startup has been tight-lipped about his new venture, the follow up to mobile gift card service Gyft (which was sold to First Data in mid-2014). That changed today as Lingham previewed a new use case for the service today to a crowd at the Money2020 conference in Las Vegas.
First described as a digital identity protection startup, Lingham showcased how users who provide Civic with information such as their Social Security number and home address can now leverage the service to log into online accounts at participating websites.
In this light, Lingham touted Civic as an alternative to OAuth, the open standard for authorization that today enables users to access customized experiences on platforms including Facebook, Google, Microsoft and Twitter, one of its first major champions.
In interview, Lingham described the services that use the technology today as “very centralized” while positioning them as unfriendly to developers and consumers due to how they both track and enable access to this information.
Lingham told CoinDesk:
“Civic offers the ability for third-party websites to request information from a consumer, or in the case of an app, transfer your personal information and approve the information transfer to that site. But it’s up to you whether you want to give it to them and Civic doesn’t track what happens.”
At today’s event, Lingham gave a demonstration of how users can sign up for Civic, and how it stores the credentials to services locally on user devices, “decentralizing data architecture” and offering “anonymous web logins”.
Lingham said Civic is now in the process of onboarding partners, and that it is particularly interested in working with financial institutions that want to offer a new way to meet anti-money laundering (AML) requirements.
So far, Lingham said Civic is working with ridesharing startup RideConnect, and he explained how the service reduces the need for its app to track and store customer data.
“We are never in the middle of this transaction, but the beauty is [they’re] getting verified information,” CTO Jonathan Smith said.
Article Source: http://www.coindesk.com