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Salesforce Blockchain: When Lambo? Crypto’s Favorite Automaker to Track Cars

November 20, 2019 at 3:29 PM | By Jit Sutradhar News

Automobili Lamborghini, the sports car manufacturer in the crypto crave, desire blockchain tech experiment in supply chain operations.

Announced today, the luxury car manufacturer will use the company’s platform blockchain from Salesforce to track the authenticity of the cars sold in the secondary market.

“When a Lamborghini is resold, the vehicles often pass 800 to 1,000 certified checks which took place at Lamborghini headquarters in Sant’Agata Bolognese, Italy,” according to a press release issued Tuesday by Salesforce.

To ensure that customers buy original Lambo with original spare parts, companies need to employ a vast network of people and entities, such as dealers, auction houses, garages, photographers, and others, to help document the history of each car. Blockchain technology will help to make this easier, Lamborghini believe, by collecting all the partners together in a distributed network is trusted.

In the future, “each vehicle will come with changed records services, including restoration, the previous ownership and more,” and each car will “be armed against the potential counterfeiting,” said Salesforce.

Paolo Gabrielli, head of after sales at Lamborghini, said the car was always curious about new technology despite a long history (founded in 1963).

“Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than before,” said Gabrielli.

Salesforce blockchain company launched its platform, based Hyperledger sawtooth, in May. This product provides a framework that allows customers to drag and drop modules ready for use to build their own blockchain network with minimal need to write code. Salesforce joined a consortium of Hyperledger in May.

“Blockchain changing the way companies approach the trust and transparency,” said Adam Caplan, SVP Salesforce emerging technologies. “Lamborghini is a perfect example of this – we’re excited to see how such an iconic brand is able to innovate and change the vintage car market with advanced technologies such as Salesforce Blockchain.”

Lamborghini has now become the fourth client for blockchain Salesforce platform, following Arizona State University, a research firm IQVIA health and rating agencies S & P Global Salesforce spokesman Vince Bitong to CoinDesk.

Photo by Toni Zaat on Unsplash

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